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Practical guides for your business on social media, ads, online ordering and the web. We share what we’ve learned working with brands in Alanya.
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- Food Delivery
How to Price Products on Food Delivery Platforms
Why does copying your in-store prices to delivery apps cost you money? Work out a platform price that keeps the same profit after commission, packaging and delivery.
READ - Food Delivery
How Is Food Delivery Platform Commission Calculated?
How do Yemeksepeti, Uber Eats Trendyol Go and Migros Yemek take their commission? Work out what you keep per order with VAT, delivery and campaign discounts.
READ - Advertising
Advertising on ChatGPT: How Does Your Brand Show Up in AI Search?
Your customers no longer search only on Google; they ask AI assistants like ChatGPT too. The ad options available and how to get recommended organically.
READ - Food Delivery
Your Own Online Ordering System for Restaurants: Can You Escape Commission?
The benefits and costs of setting up your own ordering system instead of paying commission to delivery platforms, and how to use it alongside them.
READ - Advertising
How Much Should You Spend on Ads? A Starter Guide for Meta and Google Ads
How much should you set aside for digital ads? Working your budget back from your goal, splitting it between Meta and Google Ads, and what to watch in the first month.
READ - Web and SEO
What Is SEO? The Basics of Ranking Higher on Google for Businesses
What SEO is, how Google ranks websites and the steps you can take today to help your business rank higher in search, explained in plain language.
READ - Social Media
How to Get More Reach with Instagram Reels
Reels are the most effective way to reach new audiences on Instagram. Practical ways to increase reach through the first seconds, video length, sound and posting rhythm.
READ - Brand and Content
How to Manage Customer Communication with WhatsApp Business
Ways to manage customer communication in an organised, professional way with WhatsApp Business using quick replies, a catalogue, labels and automated messages.
READ - Food Delivery
7 Ways to Increase Orders on Food Delivery Platforms
Seven practical steps to increase visibility and orders in your Yemeksepeti, Trendyol Go, GetirYemek and Migros Yemek store.
READ - Social Media
How to Get More Google Reviews and Respond to Negative Ones
Practical ways to collect more Google reviews, how reviews affect your ranking, and a guide to replying to negative reviews in a way that protects your brand.
READ - Advertising
What Is a Landing Page? Turning Ad Visitors into Customers
Why does paying for ads and sending traffic to your homepage waste budget? The structure of a good landing page and practical steps to raise your conversion rate.
READ - Social Media
TikTok for Business: How Is It Different from Instagram and Where Do You Start?
Is TikTok the right channel for your business? How it differs from Instagram, setting up a business account, content ideas and what to watch in the first months.
READ - Web and SEO
Online Store or Marketplace? Trendyol and Hepsiburada vs Your Own Website
Starting to sell online: should you sell on marketplaces or build your own e-commerce site? Comparing both models on commission, customer ownership and brand.
READ - Food Delivery
How to Boost Sales with Menu Design and Food Photography
How do a well-designed menu and appetising product photos raise your average order? Menu layout, price presentation and photo tips for restaurants.
READ - Social Media
Google Business Profile: A Guide to Standing Out in Local Search
How should you fill in your Google Business Profile, keep it up to date and manage reviews to rank higher on Google Maps and in local search?
READ - Advertising
Meta Ads on a Small Budget: Where Should You Start?
A practical starter guide on choosing a goal, audience, creative and measurement for businesses starting Instagram and Facebook ads on a small budget.
READ - Advertising
What to Watch Out for When Setting Up Your First Google Ads Campaign
A basic guide to keyword selection, match types, negative keywords and conversion tracking so you don’t waste your budget on Google search ads.
READ - Social Media
How to Create a Social Media Content Plan
A step-by-step guide to content pillars, posting calendars, formats and measurement for running your Instagram account regularly and with purpose.
READ - Web and SEO
What You Need to Know Before Getting a Website for Your Business
Corporate site or e-commerce, which pages you need, and why speed and mobile-friendliness matter: the questions to answer before getting a website.
READ - Brand and Content
A Logo Alone Isn’t Enough: How to Build a Brand Identity
Logo, colour palette, typography and visual language: a guide to building a consistent corporate identity so your brand is recognised everywhere.
READ - Web and SEO
When Does Your Business Need Custom Software?
Does custom software make sense when off-the-shelf tools fall short? The advantages of a custom solution for bookings, stock, quotes and customer tracking, and what to watch out for.
READ - Brand and Content
Product Photography and Video: How to Create Content That Sells
Practical tips on lighting, editing and planning for product photos and short videos that drive sales on social media, food delivery platforms and your website.
READ - Brand and Content
AI Content Production: Using It the Right Way for Your Business
How to keep quality and your brand voice when producing visuals, video, copy and voice-overs with AI; where it helps and where to be careful.
READ - Brand and Content
What Can an AI Assistant or Chatbot Do for Your Business?
The benefits of AI assistants that answer questions, take bookings and collect orders 24/7 on Instagram, WhatsApp and your website, and what to watch out for when setting one up.
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Digital Marketing Glossary
CPC, CTR, ROAS, SEO and more: what the terms you often hear in ads, social media and the web mean and how they are calculated, with examples.
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