A restaurant’s online orders are now often decided on a single screen: the customer opens the app, scrolls the list for a few seconds and makes a choice. Standing out in those few seconds depends as much on your store page as on your kitchen. Working with food and drink brands in Alanya, we have collected the steps that make the biggest difference.
1. Refresh your cover and product photos
Your cover image is the first thing people see in the list. Dark, blurry or hastily shot phone photos directly lower your click-through rate. Use images shot in the same light and from the same angle for every product, showing the dish clearly. Even if you can’t do a professional shoot, a plain background and daylight make a big difference.
2. Simplify and order your menu
Long menus make decisions harder. Put your best-selling and highest-margin items at the top, and group similar items in a single category. Keep product names short, and write descriptions in appetising but clear sentences: ingredients, portion size and spice level, if any, should always be there.
3. Plan menus and combo prices
Meals offered with a drink and a side instead of a single item raise the basket value. Price with platform commissions in mind; pushing an item that isn’t profitable after commission can mean losing more money as orders grow.
4. Run campaigns on a calendar, not at random
Platform discounts and free-delivery campaigns increase visibility, but a discount that never ends weakens how your brand is perceived. Plan time-limited campaigns around moments when orders already rise, such as quiet weekday hours, rainy days or match nights.
5. Reply to reviews every day
Your rating affects both your ranking and the customer’s decision. Reply to negative reviews briefly and with a solution, without getting defensive, and thank people for positive ones. Recurring complaints (food arriving cold, a missing sauce) show exactly where your kitchen and packaging process needs fixing.
6. Keep preparation times and stock up to date
Unrealistic preparation times turn into late deliveries, and late deliveries turn into low ratings. Switch off sold-out items immediately; an “item unavailable” phone call is reason enough for a customer never to order again.
7. Track the numbers every week
Compare views, menu visits, add-to-basket and order rates every week. If views are high but orders are low, the problem is usually the photos or the price; if views are low, look at your campaign and category settings.
You don’t have to do all of these at once. Starting with your photos and improving one area every week brings a noticeable result within a few months. If you’d like to grow your store together, get in touch.