WhatsApp is one of the channels customers in Türkiye use most to reach businesses. Asking a price, booking an appointment, placing an order… it all starts with a single message. But as messages pile up, replies get delayed, requests get mixed up and customers slip away. WhatsApp Business offers free, powerful tools to bring order to that chaos.
The difference between WhatsApp and WhatsApp Business
WhatsApp Business is a free app designed for businesses. Unlike personal WhatsApp, it offers a business profile, a catalogue, automated messages, quick replies and labels. Using a separate business number is also best, so work chats don’t mix with your personal ones.
1. Complete your business profile
Add your address, opening hours, website and a short description. Customers should be able to find answers to basic questions on your profile before they message you.
2. Set up greeting and away messages
Send an automatic greeting to customers messaging you for the first time, and set an away message telling people who write outside working hours when you’ll get back to them. An unanswered message means the customer writes to your competitor.
3. Prepare quick replies
Save answers to frequent questions, like your price list, directions and payment options, as ready-made templates. You can send them in seconds with a short shortcut and stop typing the same thing every time.
4. Add a catalogue
Add your products or services to the catalogue with photos, descriptions and prices. Customers can see what you offer without leaving the chat, and you can share the relevant item with one tap.
5. Get organised with labels
Sort chats with labels like “new customer”, “awaiting payment”, “order in progress” and “completed”. You see at a glance which customer is at which stage and nobody gets forgotten.
When messages pile up: an AI assistant
If you get dozens or hundreds of messages a day, even quick replies stop being enough. At that point an AI assistant connected to WhatsApp can answer frequent questions 24/7, take appointments and orders, and pass complex requests to your team. We explain how it works in our post on AI assistants.
Things to watch out for
- Don’t send bulk messages to customers without permission; it annoys people and can get your number restricted.
- Measure your response time and keep it as short as possible.
- Follow personal data protection rules when handling customer information.