Google Business Profile (formerly Google My Business) is a free profile that shows your business in Google Search and Google Maps with its address, phone number, opening hours, photos and reviews.
Businesses that appear on the map for local searches like “café near me” or “Alanya dental clinic” are listed through these profiles. It is one of the most effective free tools for any business that wants local customers.
A verified, complete and up-to-date profile, regular photos and posts, and replies to reviews directly affect how high you appear in local searches.
EXAMPLE
A restaurant with a 4.8 rating and 200 reviews on the map gets far more searches and direction requests than a competitor on the same street with no reviews.
PRACTICAL TIPS
- 01Fill in categories and opening hours completely.
- 02Ask happy customers for reviews and reply to all of them.
- 03Post new photos or updates every week.