SEO (search engine optimisation) is the set of technical and content work that helps your website rank higher in search engines like Google without paying for ads.
SEO has three main areas: technical SEO (site speed, mobile experience, sitemap, security), content (pages that answer the questions people search for) and authority (links from other sites, your Google Business Profile and reviews).
SEO doesn’t work instantly like ads; results show within a few months. But once pages rank well, they keep bringing visitors without an ad budget.
EXAMPLE
An agency that appears on the first page for “Alanya social media agency” gets new enquiries every month without paying for ads.
PRACTICAL TIPS
- 01Write a unique title and description for every page.
- 02Make sure the site loads fast on mobile.
- 03Create content that answers the questions your customers ask.