A target audience is the group of people your product or service wants to reach, defined by age, gender, location, interests, behaviour and buying habits.
The right audience stops ad budget being spent on uninterested people. For a restaurant in Alanya, targeting adults within 10 km of the city is far more efficient than advertising to the whole country.
Meta ads have three main audience types: audiences chosen by interests and demographics, custom audiences built from people who visited your site or account, and lookalike audiences that resemble your existing customers.
EXAMPLE
A target audience for a beauty salon: women aged 22–45 living in Alanya who are interested in care and beauty.
PRACTICAL TIPS
- 01Don’t narrow the audience too much at first; give the algorithm room to learn.
- 02Build custom audiences from site visitors and Instagram engagers.
- 03Create a lookalike audience from your customer list.