Many businesses with a social media account see a website as unnecessary. Yet for a customer who searches for you on Google, clicks your ads or is looking for reassurance, your website is your brand’s digital address. A well-planned site is like a sales rep that works for years.
Clarify the site’s purpose
What do you want visitors to do when they arrive: call, book an appointment, place an order or request a quote? Every page should lead to that action.
Corporate site or e-commerce?
For service businesses, a corporate site focused on presentation and contact is usually enough. If you sell products, you need an e-commerce setup that handles payments, stock and shipping.
Must-have pages
- Home: who you are and what you offer should be clear on the first screen.
- Services/products: a separate, descriptive page for each.
- References and reviews: for trust.
- Contact: map, phone, WhatsApp and a form.
Speed and mobile-friendliness
Most visitors come from their phones and leave a slow site within seconds. Optimised images and mobile-first design are critical for both users and Google rankings.
Basic settings for search engines
Every page needs a meaningful title, description and URL. A Google Business Profile, a sitemap and structured data make it easier for your site to be found in local search.
Should you be able to update the site yourself?
If you have content that changes often (menus, prices, campaigns), ask for a structure that is easy to update. If it rarely changes, a simple structure that prioritises speed and security can be the better choice.