Organic reach is the number of people your posts reach without advertising. Followers’ feeds, the Explore page, hashtags and shares are the main sources of organic reach.
Social platforms show content to more people based on the engagement it gets in the first minutes. That is why useful, shareable and saved content reaches wider audiences organically.
Organic reach is free but slow and not guaranteed. The best results usually come from combining a strong organic content plan with targeted ads.
FORMULA
Organic reach rate = Organic reach ÷ Followers × 100
EXAMPLE
If a non-promoted Reel from a 4,000-follower account reached 12,000 people, its organic reach is three times the follower count.
PRACTICAL TIPS
- 01Post when your audience is most active.
- 02Use formats the algorithm favours, such as Reels and carousels.
- 03Boost engagement by replying quickly to the first comments.