Reels are short, vertical (9:16) videos on Instagram and Facebook. Supported by music, effects and text, they are also shown to non-followers in Explore and the Reels feed.
Reels are one of the content types with the highest organic reach and the most effective format for reaching new people and gaining followers. The first 1–2 seconds decide whether the viewer scrolls past.
A good Reel focuses on one clear idea, sparks curiosity in the first second, uses text that is easy to read on a phone and ends with a call to action.
EXAMPLE
A bakery’s “how to make a croissant in 30 seconds” Reel can reach several times its follower count.
PRACTICAL TIPS
- 01Use a striking image or question in the first second.
- 02Keep the video between 15 and 30 seconds.
- 03Add on-screen text for people watching without sound.