Customers get to know your product without touching, tasting or trying it; all they have to go on is the image they see. That’s why a good photo or video is often the sale itself.
Plan before the shoot
List in advance which products, platforms and formats you are shooting for. Instagram needs vertical video, food delivery platforms need square product photos and your website needs wide images. Planning them all into one shoot day saves time and money.
Light is everything
Natural daylight or soft, directed light shows the product as appetising and realistic as it really is. Harsh flash and mixed light sources distort colours.
Keep the background and style consistent
Shooting every product on the same background and from the same angle makes your menu or catalogue look professional. Choose props that suit your brand’s colours and textures.
The first second of a short video is critical
On Reels and TikTok, viewers decide in the first second. Put the product’s most tempting moment (melting cheese, pouring sauce, packaging being opened) at the very start and keep the video to 10–20 seconds.
Regular production beats a one-off shoot
Instead of one big shoot a year, small seasonal or monthly shoots keep your content fresh and make new products visible quickly.