A hashtag is a tag starting with # that groups social media content under a topic. Anyone who taps a hashtag such as #alanya can see all content shared with it.
On Instagram, hashtags are less decisive than they used to be, but they still help tell the algorithm what your content is about and help it appear in related searches. A few genuinely relevant hashtags work better than many generic ones.
For local businesses, hashtags with the city or neighbourhood name are an easy way to reach potential customers nearby.
EXAMPLE
A breakfast spot in Alanya uses 3–5 relevant hashtags such as #alanya, #alanyabreakfast and #alanyacafe.
PRACTICAL TIPS
- 013–5 relevant hashtags per post is enough.
- 02Add local hashtags with the city or neighbourhood name.
- 03Create a brand hashtag and encourage customers to use it.