AI tools can now produce visuals, video, music and voice-overs in minutes. Used well, they speed up content production and lower costs; used badly, they can make your brand look artificial and ordinary.
Where does it help most?
- Frequently refreshed content such as campaign and special-day visuals
- Adapting product images to different backgrounds
- Short promotional videos, music and voice-overs
- Brainstorming and copy drafts
Protect your brand voice
The more clearly you tell the AI what you want, the more the result looks like your brand. Using fixed guidelines that define your colour palette, visual style and tone of voice keeps your content from looking disconnected.
Don’t misrepresent the real product
Over-beautifying food, products or venues with AI creates a gap between what customers expect and what they get. Using real shoots as the base and AI as support is the healthiest approach.
Human review is a must
Every piece of content should be reviewed before publishing: typos, distorted hands or meaningless details damage trust in your brand.
Watch out for rights and licences
Check the commercial use terms of the tool you use, and stay away from content that imitates well-known people, brands or copyrighted characters.