Google Ads is the most direct way to appear in front of customers who are already searching for you. But a badly set-up campaign can burn through your budget in a few days by paying for clicks on irrelevant searches. These steps make a big difference when setting up your first campaign.
Start with high-intent keywords
Searches close to a purchase, such as “Alanya dental clinic appointment”, are far more valuable than informational searches like “how to whiten teeth”. On a small budget, focus first on keywords that combine a service, a location and an action.
Choose match types deliberately
Broad match can show your ad on searches you didn’t expect. Start in a controlled way with phrase and exact match, and expand as data builds up.
Prepare a negative keyword list
Exclude searches that won’t bring you customers, such as “free”, “job vacancy” or “how to”, right from the start. Check the search terms report every week and grow the list.
Make the ad copy match the search
Repeat the searched service and the location in the headline, and say what makes you different in the description (fast delivery, free consultation, 24/7 service and so on). Always add call, location and sitelink assets.
Don’t start without conversion tracking
Without measuring real results such as form submissions, phone calls or WhatsApp clicks, you can’t know which keyword works. Once tracking is in place, shifting budget to the keywords that work becomes easy.
The landing page matters as much as the ad
If someone who clicks your ad lands on a slow page or can’t find what they were looking for, they leave. A fast, mobile-friendly page focused on a single action means more customers for the same budget.