Influencer marketing is promoting your product or service through content creators who influence a specific audience, usually through Reels, stories or posts.
When choosing an influencer, who the audience is and the engagement rate matter more than follower count. For local businesses, micro-influencers in the city (a few thousand to a few tens of thousands of followers) often perform better than celebrity accounts.
Using unique discount codes or tracking links to measure a collaboration shows which influencer actually brings customers.
EXAMPLE
A new restaurant in Alanya invites three micro-influencers from local food accounts and gives each a unique discount code.
PRACTICAL TIPS
- 01Look at engagement rate and audience location more than follower count.
- 02Use a separate discount code or link for each influencer.
- 03Clearly disclose that the collaboration is an ad.