A chatbot is software that automatically answers customer questions on your website, in Instagram DMs or on WhatsApp. It handles frequent topics such as opening hours, prices, menus, bookings and orders 24/7.
New AI-powered chatbots understand natural-language questions instead of fixed answer menus, reply based on the business’s information and hand the conversation to a person when needed.
A chatbot helps you not miss enquiries that arrive after hours and cuts the time the team spends on repeated questions. Set up well, it can also automate lead collection and bookings.
EXAMPLE
A dental clinic’s Instagram chatbot answers a “How much is it?” question at night and suggests available appointment times.
PRACTICAL TIPS
- 01Start with the 10–20 most frequent questions.
- 02Keep an option to hand over to a person.
- 03Review and update the answers regularly.