Conversion rate shows what percentage of visitors to your site or page complete the action you want, such as a purchase, a phone call, a WhatsApp message, a booking or a form submission.
Raising conversion rate is the most effective way to win more customers from the same ad budget. Going from 2% to 4% has the same effect as doubling your clicks.
Conversion rate is driven by page speed, mobile experience, trust signals (reviews, references), a clear call to action and how attractive the offer is.
FORMULA
Conversion rate = Conversions ÷ Visitors (or clicks) × 100
EXAMPLE
If 1,000 people visited your page and 30 filled in the form, conversion rate = 30 ÷ 1,000 × 100 = 3%.
PRACTICAL TIPS
- 01Optimise the page to load fast on mobile.
- 02Use one clear call to action.
- 03Build trust with customer reviews and references.