Average order value (AOV) is the average amount of the orders received in a given period. It shows how much a customer spends per order on average.
As AOV rises, fixed per-order costs such as packaging and delivery become a smaller share of the sale, which means more profit from the same number of orders.
Combo meals, “goes well with” suggestions, drink and dessert add-ons and campaigns tied to a minimum basket are the most common ways to raise AOV.
FORMULA
AOV = Total revenue ÷ Number of orders
EXAMPLE
If 400 orders in a week bring in 120,000 TRY, the average order value is 300 TRY.
PRACTICAL TIPS
- 01Try selling meals instead of single items.
- 02Suggest add-ons on the order page.
- 03Tie campaigns to a minimum basket value.